At the Intersection of Talent, Experience & Innovation

One shared vision.

As our client, you own the client relationship. We power everything behind it.

Srinivasan K. Moorthy, Founder of The Purple Mandate
Founder Srinivasan K. Moorthy CEO for nearly 20 years · Blue Dart, FedEx, UPS Read his profile

The Purple Mandate brings together under its banner, a group of extremely talented creative professionals, who are also the founders of their own agencies specializing in specific verticals of the creative ecosystem. They have each spent the past decade delivering innovative creative work, winning client trust (and awards), building high-performance teams and in the process, establishing their reputations.

Our group is built on more than a strategic partnership. It is a combination of the complementary expertise in Business growth; different creative skill sets and a shared vision of how to offer an integrated and uniquely differentiated proposition to clients in developed markets internationally. We are the Creative Capability Center for established freelancers, boutique and mid-sized agencies looking to grow rapidly by expanding their capabilities and capacities without expanding their fixed overheads and head count.

Our promise to our clients, besides delivering superior quality of work and timely turnarounds for execution, is to work quietly behind their brand, giving them access to specialist talent and production capacity without the cost and complexity of building it all in-house.

So, go ahead and take on bigger projects. Deliver more. Grow your revenue. Increase your margins.

More capacity.More revenue.Better margins.

Our USP

Why established agencies choose to work with us.

  1. 01

    100% White-Label Integrity

    We operate entirely behind the scenes. Your clients never know we exist, preserving your brand equity and account security.

  2. 02

    Profit Expansion

    Local agency hiring incurs high salaries, benefits, and risk. Our model unlocks immediate and significant profit margin expansions on your client retainers.

  3. 03

    Predictable Capacity Management

    Replace fixed payroll expenses with flexible, hours-based creative subscriptions that scale up or down based on your demand pipeline.

  4. 04

    Zero Management Fatigue

    Every account includes a dedicated Account Manager (SPOC) who oversees briefing, quality assurance, and project tracking, eliminating production management headaches.

Your Safeguards and Security

The terms that keep your client relationship yours.

  • No direct contact

    Your client. Your relationship

  • No solicitation

    We will never approach your clients

  • No portfolio publication

    Not without your written permission

  • NDA

    At the time we sign up

  • IP assignment

    You own the final deliverables after payment

  • Confidentiality

    Agency and client information remains confidential always

The People Behind It

Founders and heads of their own studios, now working as one team behind your brand. Open any profile to read more.

Srinivasan K. Moorthy, Founder

Srinivasan K. Moorthy

Founder

  • CEO for nearly 20 years
  • Blue Dart, FedEx, UPS
  • A decade in Oman and the UAE

Srini, as he is fondly called is our Founder and Sensei.

His career has been an interesting ride across industries, countries and business models. He has been a CEO for nearly twenty years. He has also been a Consultant & Entrepreneur. The major segment of his career has been spent in India's Express Logistics and Supply Chain industry, working with organizations such as Blue Dart, FedEx and UPS among others.

He has spent over a decade in Muscat, Oman where he worked with the Salman Corporation and Suhail Bahwan Group, as Head of their furniture and furnishings divisions. He oversaw their retail, manufacturing and contract interior fit out projects. Some of the major projects, included five-star hotels, royal residences, corporate offices and showrooms in Oman and the UAE.

He has also enjoyed sharing his experiences and knowledge as a guest faculty member and keynote speaker with management associations, institutions and industry conferences, speaking on Customer Success, Business Transformation and IT from a user perspective.

He's a hands-on leader who believes in leading by example, building customer centric winning teams, and using data to make better decisions, not just prettier PowerPoint presentations.

He is now focused on providing viable white label creative solutions to small and medium businesses in the international market by leveraging the skill sets, technology prowess, time zone advantage and cost benefits of operating from India.

Capabilities

  • Business transformation
  • Customer success
  • Operations leadership
  • Team building

Worked with

  • Blue Dart
  • FedEx
  • UPS
  • Salman Corporation
  • Suhail Bahwan Group
Avantika Mishra, Business Development and Client Relations Lead

Avantika Mishra

Business Development and Client Relations Lead

  • India, Canada and the UK
  • Master's, Middlesex University
  • AI-powered business development

Avantika works at the intersection of marketing, creativity and business development, basically, she likes figuring out how to get the right message in front of the right people, without making them want to hit “unsubscribe.”

With experience across India, Canada and the UK, Avantika has worked across social media, content creation, PR, brand communication, influencer marketing and outbound growth. At Wolf Bread, she led a creative team, built content calendars, worked on campaigns and partnerships, and helped take the brand forward.

Her international experience has given her a healthy appreciation for different markets, audiences and, of course, different ways of doing things. More recently, she has moved into AI-powered business development, combining technology with personalized outreach, smart prospecting and scalable pipeline building.

Avantika holds a Master's in Digital Marketing from Middlesex University, a qualification in PR and Corporate Communication from Seneca College, and a Bachelor's in Journalism, English and Psychology from Jain University.

She is also a photography enthusiast, storyteller and lifelong learner, with a particular interest in what makes people stop scrolling, start listening and, ideally, take action.

Capabilities

  • Business development
  • Social media and content
  • PR and brand communication
  • AI-powered outreach

Worked with

  • Wolf Bread
Fahad Faizal, Creative Head

Fahad Faizal

Creative Head

  • 18+ years
  • NID Ahmedabad
  • Co-Founder, Plankton Collective

Fahad Faizal is our Creative Head. He is the Single Point of Contact (SPOC) with our clients and helps translate their creative briefs into Production assignments to our Internal teams, oversees their output and ensures they are in compliance with the brief given.

Fahad is an animation director, creative producer and visual communication designer with over 18 years of experience across animation, design, advertising, entertainment and storytelling.

A graduate of the National Institute of Design (NID), Ahmedabad, Fahad has worked with a diverse range of clients and brands, including Netflix, YouTube, National Geographic, Cartoon Network, JBL, UNICEF and Apollo Tyres. His work spans branded content, advertising, title sequences, music videos and short-form animation.

He is also the Co-Founder of Plankton Collective, a design studio specializing in handcrafted 2D animation, stop-motion, character design and visual storytelling. At Plankton, he works with a creative team to develop thoughtful, character-driven films and visual experiences for brands, organizations and original projects.

With a balance of creative direction, production experience and hands-on design practice, Fahad brings a multidisciplinary perspective to every project he undertakes.

Capabilities

  • Creative direction
  • Animation direction
  • Creative production
  • Client SPOC

Worked with

  • Netflix
  • YouTube
  • National Geographic
  • Cartoon Network
  • JBL
  • UNICEF
  • Apollo Tyres
Vishrut Bhat, Production Head

Vishrut Bhat

Production Head

  • 15+ years
  • Wigan & Leigh College
  • Print, digital and web

Vishrut Bhat or Vish, as we call him, is in charge of project execution. A graphic designer with 15+ years of experience turning ideas, scribbles and “can you make it pop?” requests into designs that actually work.

Trained with a 3-Year Advanced Diploma in Advertising & Graphic Design from Wigan & Leigh College, Vish has worked across both print and digital media, and is equally comfortable designing something that ends up on a billboard or something that lives on a phone screen.

His print experience covers everything from business cards and corporate stationery to office branding, exhibition panels, signage and large-format outdoor campaigns. On the digital side, he creates social media content, web banners, emailers and digital campaigns, and also designs and develops websites using WordPress.

What really sets Vish apart is his ability to understand what a client is trying to say, even when the brief occasionally begins with “I'm not exactly sure what I want, but I'll know it when I see it!”

Over the years, his experience has sharpened his creative thinking, visual judgment and problem-solving skills. He enjoys taking ideas, giving them shape and turning them into visuals that are clear, engaging and hard to ignore.

Capabilities

  • Project execution
  • Print and digital design
  • Signage and large-format
  • WordPress websites
Taufiq Khan, Head, Motion Graphics, AI and Tech

Taufiq Khan

Head, Motion Graphics, AI and Tech

  • Founder, WOLF BREAD

Besides being our head of motion graphics, CGI, VFX, AI and Tech, Taufiq Khan is also an entrepreneur, filmmaker, creative director, and the founder of WOLF BREAD, a multimedia and creative ecosystem built at the intersection of storytelling, technology, entertainment and culture.

His journey began with filmmaking. After studying at Whistling Woods International, Taufiq directed his debut short film, Lullaby, which was screened at the Cannes Film Festival in 2019 and later streamed on Disney+ Hotstar.

That early experience shaped his approach to storytelling: cinematic, visually driven and rooted in culture. He continued working across filmmaking and visual storytelling before taking the next step, building something of his own.

What began with filmmaking and music videos has grown into a broader creative ecosystem spanning music, fashion, art, film, documentaries, entertainment and original intellectual property.

His approach is rooted in his filmmaking background, but the ambition extends beyond filmmaking, building original intellectual property, creating new experiences and developing a company where creativity, entertainment and technology can exist under the same roof.

Capabilities

  • Motion graphics
  • CGI and VFX
  • AI and tech
  • Filmmaking

Worked with

  • Lullaby, Cannes 2019
  • Disney+ Hotstar
  • WOLF BREAD
Sachin Pawar, Head, Website Technology and Digital Marketing

Sachin Pawar

Head, Website Technology and Digital Marketing

  • 16+ years
  • Founder, DFOX MEDIA
  • SEO, AEO and GEO
  • Website Design and Development

Sachin is our Head of Website Technology and Digital Marketing, covering Website Design and Development, Software Development, Mobile Application Development and UI/UX, search optimization across SEO, AEO and GEO (as search quietly rearranges itself around AI), social media and performance marketing analytics.

He is also the Founder of DFOX MEDIA, a design, digital and development studio built on a slightly unfashionable belief: a website is not a deliverable, it is a sales channel. Everything the studio builds gets judged on whether it brings in inquiries, not on how well it photographs in a portfolio. He is of the firm belief that if you are not upgrading, you are downgrading.

Across more than 16 years, Sachin has worked with brands including Subway, Reliance Digital, Apparel Group, Eurobond, Tibbs Frankie, TPAC Packaging, Embio, Rudralife and I4T, spanning retail, QSR, manufacturing, packaging, chemicals and specialty consumer categories. It is a deliberately mixed list. A franchise chain and a chemical exporter have very little in common, except that both need the phone to ring.

Away from work, Sachin enjoys bike rides and exploring new places, vacations with his family, and reading self-help books.

Capabilities

  • Website design and development
  • Software development
  • Mobile app development
  • UI and UX
  • SEO, AEO and GEO
  • Performance marketing

Worked with

  • Subway
  • Reliance Digital
  • Apparel Group
  • Eurobond
  • Tibbs Frankie
  • TPAC Packaging
  • Embio
  • Rudralife
  • I4T
Sooraj Ravindran, Head, Film and Videos

Sooraj Ravindran

Head, Film and Videos

  • 20+ years
  • NID graduate
  • Associate Director, Zwigato

Sooraj oversees our Film & Video production and editing projects. He is a filmmaker, writer, editor, director, and producer with more than two decades of experience across documentaries, advertising, corporate films, and feature cinema.

A graduate of the National Institute of Design (NID), he has worked across various aspects of filmmaking, with a particular focus on storytelling, visual communication, and production.

Over the years, he has collaborated with organizations such as UNDP and the World Bank, brands including Amazon, Toyota, Reliance Trends, and Wildcraft, and production houses such as Aamir Khan Productions, Dibakar Banerjee Productions, and Nandita Das Initiatives.

He was Associate Director and a member of the writers' room for Zwigato, working closely with Nandita Das during the film's development and production.

Alongside his filmmaking practice, Sooraj has taught at design and academic institutions across India, mentoring students in storytelling, filmmaking, and visual communication.

Today, he works independently as a filmmaker and creative consultant, developing original feature films and narrative projects while collaborating with filmmakers and production companies across different stages of development and production.

Capabilities

  • Film direction
  • Writing and editing
  • Documentary and advertising films
  • Production

Worked with

  • UNDP
  • World Bank
  • Amazon
  • Toyota
  • Reliance Trends
  • Wildcraft
  • Aamir Khan Productions
  • Zwigato
Mahek Sanghani, AI and Motion Graphics Team Coordinator

Mahek Sanghani

AI and Motion Graphics Team Coordinator

  • 6+ years
  • Brand Growth Manager, WOLF BREAD
  • B1 French

Mahek Sanghani is our AI and Motion Graphics Team Coordinator. She is also Brand Growth Manager at WOLF BREAD, working closely with Taufiq Khan. A highly organized, responsive and naturally inclined towards coordination. Mahek enjoys working in fast moving creative environments where no two days look exactly the same. Whether she is managing a project, building a content plan, coordinating between teams or figuring out how to turn an idea into something tangible, she brings a mix of creativity, structure and curiosity to everything she works on.

With over six years of experience in social media and digital marketing, Mahek has worked with various brands across different industries, gaining experience in social media strategy, content creation, brand communication, community management and digital growth. Her experience has given her an understanding of how brands communicate differently across audiences and platforms, and how to turn ideas into content that people actually engage with.

She completed her Bachelor of Arts and is currently pursuing her Master's in Clinical Psychology. She has also completed B1 level French from Alliance Française de Bombay, adding another dimension to her interest in language, culture and communication. She is also a trained Indian classical dancer.

Capabilities

  • Project coordination
  • Social media strategy
  • Content creation
  • Community management

Worked with

  • WOLF BREAD

Ready to Add Creative Capacity & Grow?

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